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Today, everything's an ad. Or a game. Sometimes both.
Agency TrojanOne in Toronto created this mall installation in Canada for Mattel's Pictionary. A display that initially appears to be a poster is actually a video screen. It springs to life with an interactive Pictionary challenge illustrating the tagline, "See what happens when you take the time to play."
It's a fun variation on an ambient theme that's been executed in different ways elsewhere for various products, services and causes.
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