Diet Pepsi Max corners the yawn market

I’m sure people are familiar with Diet Pepsi Max, or at
least the commercials with all the unsettling yawning noises in them. But since
polluting television with that crap wasn’t enough, there’s also a Web site, Wake Up People, named after the
product’s catchphrase. The site holds such gems as the Yawn-A-Thon, a faux
telethon complete with sequin-jacketed host, and a Yawn-A-Gram creator, which
delivers a spoken message from a customizable, big-lipped avatar to a friend of
your choice.