Killing so many birds with one stone, P. Diddy uses the above clip to advertise his new fragrance (called I Am King), try out for the part of James Bond and take a rap-video vacation: big boats, helicopters, casinos, the works. He also may have killed anyone who’s vulnerable to terrible YouTube videos. Never have such onerous burdens—hawking perfume during one of the toughest retail holiday seasons ever, attempting to depose an extremely popular Bond in Daniel Craig—been put on such an unworthy piece of media. At best, the “movie,” as Diddy calls it, is a parody of itself and of its genre. If only it made me laugh. Also, the music is terrible. I are king? No, Diddy, you are jester.
—Posted by Jeremy Greenfield