Did Volkswagen Steal a Band's Sound for Polo Ad?

Beach House, which turned VW down, cries foul

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With the subject of ad agencies ripping off artists fresh in our minds, let's have another look at this British Volkswagen spot from DDB London, which we covered in our Ad of the Day section last month. The music sounds a lot like a song from Baltimore indie duo Beach House, and they're mad about it. Beach House had turned down offers from Volkswagen to license their song "Take Care" for the ad, so they were obviously none too pleased to hear a carbon copy of it—produced by music-production team Sniffy Dog—in the finished spot.

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