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Barton F. Graf 9000 is breaking a new campaign for Unilever's Ragú spaghetti sauce built around how desperate mothers get their children to eat dinner. The first spot is below. Directed by Bodega's Dave Merhar, it features a mom who's willing to create and wear spaghetti braids, dip them in Ragú, and dangle them over amused mouths. Showing kids dining on an edible noodle-wig is certainly a new approach for the pasta-sauce category, but what else would you expect from Barton F.
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