Lego Versions of Famous Artworks Are So Great, They’re Now Official Ads

Spec project attracts agency's attention

When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception.

Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos. At the time, he said he wanted to convey "the belief that every child with Lego can become a great artist like Da Vinci and Vermeer."

This month, he posted a new gallery, this time empowered to call it simply a "campaign for Lego." The official versions (largely similar but for the word "Imagine" embedded at the top left) were produced by agency Geometry Global in Hong Kong, with Sodano as art director.

Check out the four official executions below:

Via The Inspiration.