This Demo Video of a New Robot Dog Is Creepy, Cool and Pretty Crazy

Meet Boston Dynamics' latest canine creation

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Letter carriers should be afraid. Very afraid.

Meet Spot, a 160-pound, four-legged, dog-like robot developed by Google-owned defense contractor Boston Dynamics.

The mechanical mutt stars in the cool, hypnotic, kind of horrifying two-minute video below, which has fetched more than 4 million YouTube views in three days. Spot navigates steps and hilly terrain and, rather amazingly, stays upright and in motion after absorbing some pretty fierce kicks from Boston Dynamics staffers who emerge from their cubicles and attack.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in