Fake product demos are getting harder to spot, what with reality-bending products like NeverWet and Oakley's hovercraft golf cart. Here is the latest video in that vein—a hypnotizing four-minute demo for a real-life hoverboard made by a company called HUVr.
Unfortunately, despite the video's insistence that the mind-boggling demonstrations "are completely real," the hoverboard does appear to be a fake. But that doesn't stop Tony Hawk, Moby, Terrell Owens, Agnes Bruckner and other celebs from pitching it fervently.
The question is: What real thing is this fake thing intended to promote? The HUVr website lists a "destination time" of December 2014, so it could be a movie or video game release. Some have suggested it could be for a new Tony Hawk skating (or hoverboarding) game.
Check out more on the HUVr site, where the testimonials include one from Mark Cuban, who opines: "This f**king thing is going to change the world!"
UPDATE: Tony Hawk has now come clean and apologized for the prank. See that video below as well.