Delta Painted Exotic Locales on a Brooklyn Wall for Singles to Snap Selfies Like They're World Travelers

The 'Delta Dating Wall' is a partnership with Tinder

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere.

Delta Air Lines, with help from Wieden + Kennedy New York (and Colossal Media, which handled the hand-painting), has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters.

The printed photos on the wall, surrounded by cute illustrations by Andrew Rae, feature Honolulu, Paris, Los Angeles, Pisa, London, Mexico City, Amsterdam, Moscow, and Zurich.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in