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It’s not magic. It’s science.
That’s the familiar spirit of a new campaign from Dell Technologies—the company’s first major advertising rollout since forming via the merger of Dell and EMC last fall.
Westworld actor Jeffrey Wright plays spokesman in a series of ads emphasizing the corporation’s computing contributions to a range of industries. Y&R created the campaign, and Academy Award winner Tom Hooper directs.
In the 1:00 centerpiece, Wright editorializes to the camera during a school play. “Magic is pretty amazing,” he says.
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