Dell’s Mitch Ferrence can teach you a little something

Dell is launching a new MP3 player, called the DJ Ditty, with what it says is primarily a word-of-mouth campaign—getting the word out through employees and customer focus groups. The company is pushing consumers to a new Web site, DellDitty.com, which includes some humorous instructional videos starring “Mitch Ferrence,” a cheesy, track-suit-clad guy who shows you how to dance, lip sync, play air guitar and so on like a complete ass. (“The Dell DJ Ditty maximizes your music.