Defining ‘user’ in ‘user-generated content’

While advertisers try to figure out what (if anything) to do with “user-generated content,” they’re likely to see more of it as broadband connections become increasingly common. A new report from the Pew Internet & American Life Project says the number of Americans who have broadband at home jumped from 60 million to 84 million between March 2005 and March 2006. Growth has been brisk among middle-class households “and particularly fast for African Americans,” as well as among people with low levels of education.