DDB wages war on bubbles in Budweiser ad


Giant bubbles bounce around in this DDB London spot for Budweiser 66, a "lightly carbonated" brew. They're sort of similar to the roaming security spheres in the original Prisoner TV show. But this particular batch isn't malevolent—they're more playful than bothersome, in fact—and they greatly enhance the ambiance of that club in the ad. The voiceover warns of bubbles that "weigh you down," but these seem buoyant and uplifting. The bubbles are way lighter on their feet, so to speak, than those clubbers. Burst the bubbles, and all you've got are a bunch of soused Brits looking to score—or pull a knife on you, by the looks of this lot. Scary. No wonder the sun set on their empire. Via Campaign.