What do Michael Jackson, Ray Charles, Britney Spears and Lee Garfinkel have in common? They’ve all sung for Pepsi brands. The DDB New York chief creative officer not only sings the jingle in this new Diet Pepsi spot, he accompanies himself on a Gibson Epiphone guitar (Gibson being another DDB N.Y. client). Who knows, maybe the puppy from the commercial is Garfinkel’s too. Maybe we can soon expect DDB campaigns comprised of nothing but Garfinkel-generated media (GGM). The “Jingles” spot is part of DDB’s broader “More cola taste” campaign for Diet Pepsi, an effort that has also brought Beverly Hills 90210 characters back from the dead (or at least from wee-hours syndication). Read more about the campaign here.
—Posted by Tim Nudd