DDB Poland child-welfare ads pack a punch

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"You can lose more than your patience," is the theme of a new print and poster campaign by DDB Poland that makes shattering impression, literally, for the "Good Parent" appeal of the Nobody's Children Foundation. See two full ads here. Broken dolls have been used before in similar contexts, but that doesn't dilute the visual impact. The key elements aren't the shattered "children," though their ruined limbs and cracked faces tend to linger, uncomfortably, in one's mind.

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