DDB dancing with the cars in VW Polo spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DDB London and Sexy Beast director Jonathan Glazer put together this new spot, called "Last Tango in Compton," for the Volkswagen Polo. It stars two of the world's best tango dancers, Gasper Godoy and Manuella Rossi, performing "a specially choreographed routine overseen by one of the world's foremost choreographers with a unique, simultaneous set-up of over 20 different cameras following their every move." The footage is impressive enough, though the tagline, "Tough. Beautiful. Polo," inevitable feels tacked on.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in