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The D.C. Metro's newest ad campaign, dubbed "Metro Forward," took a giant step backward recently with a sexist print ad that suggests women would rather talk about shoes than public transport reliability. The not-so-subtle subtext, according to critics, is that women (specifically the Metro's riders) are too vapid to care about matters of import.
"The point of the ad is to get people talking about Metro's massive rebuilding effort by juxtaposing technical facts with a variety of light responses in conversation between friends," a Metro spokesperson tells DCist.com.
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