David Beckham's Latest H&M Ads: Less Skin, More Porn 'Stache

Still, beggars can't be choosers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Most of the time I say, "Screw you, H&M!" Screw your pseudo-celebrity ad campaign with the laconic, tone-deaf Lana Del Rey. And screw your limited-time, impossible-to-get discount duds from hotshot designers slumming it at fast-fashion retail. That $349 puffy duvet coat from Maison Martin Margiela that goes on sale next week looks like it came from the Michelin Man's closet, by the way. But when you bring back David Beckham in all his Adonis-like glory—that would be his tighty-whities—I must give credit where it's due.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in