Dark days for lighters

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

David Ogilvy loved Zippo lighters, partly because of their lifetime guarantee. But what good is that if you can’t take the damn thing with you on a trip? That’s what Zippo’s asking now that the Transportation Security Administration has decided to ban lighters from airplanes as a security measure and to strictly enforce a long-standing law keeping them out of checked luggage, too. Zippo agrees that its lighters shouldn’t be allowed in the passenger cabin but insists there’s no safety reason why they shouldn’t be checked.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in