Danny Trejo raises the bar for personal injury lawyer ads with this memorable outing on behalf of California firm Bergener Mirejovsky.
The 30-second, black-and-white spot is fun but also pretty low-key, eschewing the insane antics that, to some extent, have come to define the category. (We find you guilty as charged, Jamie Casino!)
Staring fiercely into the camera, but with tongue strictly in cheek, Trejo extolls his toughness in no uncertain terms. "When the boogeyman goes to sleep at night, he checks under his bed—for me," says the craggy-faced, tough-guy actor, whose credits include Machete, the Spy Kids films, Breaking Bad and a Snickers Super Bowl commercial. "Have you ever wondered who Waldo's hiding from? Me!"
In his summation, however, the imposing pitchman concedes, "If I get into an accident, I'm calling the boss—James Bergener. If you've been hurt, don't back down." (Trejo also appears in a Spanish-language ad for the firm.)
Some amusing fine print pops up around the 25-second mark, noting that "Dannny Trejo isn't an attorney or a client. He's a paid badass. If you need to take down a drug cartel on screen, hire Danny. But if you need to take down an insurance company in real life, hire Bergener Mirejovsky, attorneys licensed in California."
Here is the Spanish-language version: