Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It's probably a victory of sorts that Ask (nee Ask.com) still has any share of the Internet search market. It's less than 4 percent, but that's with having no identifiable brand positioning since mascot Jeeves the butler was sent packing. Now, we get an ad campaign by Agency.com (nee Agency.com) with guys and gals happy-dancing in colorful Brady Bunch-type squares, overjoyed that Ask's new bargain-finding service saves them money. It's just a hunch, but I suspect they were paid to hop around like that.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in