Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fathers have been making a comeback in ads lately—they're no longer just sniveling idiots with no parenting skills whatsoever. Now, General Mills helps dads in their revival with this Canadian campaign for Peanut Butter Cheerios.
The ad below, from Tribal Worldwide in Toronto, shows us a dad who is seemingly on top of his game—delivering a rapid-fire manifesto about the wonders of dadhood as he navigates his house, making sure his wife and four kids are all happy and well cared for.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in