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Ushering in the new year at the Smoking Deaths billboard above Santa Monica Boulevard in West L.A. has become a somewhat morbid yet surprisingly meaningful tradition. Each year, just before midnight on Jan. 1, locals gather to watch as the numbers, which tally the nation's annual smoking-related deaths, are manually reset to zero. Onlookers aren't necessarily drawn by personal ties to smoking or cancer. A mixture of curiosity, camaraderie and community compel most to make the scene.
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