Cuckolded by an alien? Quit smoking weed.

Alien
Slate’s Seth Stevenson does yeoman’s work today analyzing those crudely animated Above the Influence spots. (You know, the one where an alien steals a toker’s girlfriend, and the ones featuring the stoner’s buzz-kill dog. We wrote about them once before.) Stevenson rightly notes that many PSAs err by showing extreme acts of pot-fueled disaster, while these take an admirably low-key approach. I’d stop short of echoing Stevenson’s claim that the UFO spot is “the best anti-pot ad ever”—maybe it just lacks the cultural cachet of A.C. Slater—but I think Wieden + Kennedy’s team deserves credit for creating a quirky yet bleak campaign that does a good job harshing your mellow. On a side note, I’d happily buy my wife some weed if it meant I might get abducted by certain aliens.

—Posted by David Griner