Crispin’s Facebook app finds your ideal VW

Meetthevws

The last time Crispin Porter + Bogusky released a Facebook app for a client, it stirred some controversy. It was Whopper Sacrifice, which encouraged people to trade friends for a free sandwich. The agency is back now with an app that's much less likely to offend. Meet the Volkswagens purports to match users with the right car model based on data from their Facebook profiles. After you install the application, it churns through information like your date of birth and educational history. It then spits out two matches. There's no explanation for how these are generated. For me, an unmarried male in New York City, it recommends a Passat station wagon—or a GTI. Those are kinda different options. I sent a note over to Crispin asking what data it uses for the matches. I'll update when/if I get an answer.

—Posted by Brian Morrissey