Just what all you Crispin-heads have been waiting for: the Crispin Porter + Bogusky movie. Creatives at the Miami agency, led by Alex Bogusky, are reportedly scripting a Burger King-themed movie—a dramedy (perhaps) that takes place in an apartment above a BK restaurant. They’re aiming for something that’s more Garden State than American Pie, more What’s Eating Gilbert Grape? (or, theoretically, What’s Gilbert Grape Eating?) than Dude, Where’s My Car? (The King mascot will have “no real role in the movie,” so there goes any hope for The King: Portrait of a Serial Killer.) Crispin plans to begin shooting this fall and is shopping the project to 20th Century Fox and Universal Pictures. The agency would take a cut of the box office if the film makes enough money.
—Posted by Tim Nudd