Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Some songs should never be remade for commercials, or for any reason. "Respect" falls into that category. Yes, the famous version by Aretha Franklin is itself, technically, a remake. But let's not split hairs: The song belongs forever to the Queen of Soul. I'm sure Jessica Sanchez does the best she can with the vocals in this Element 79 spot for Cricket Wireless. But her effort sounds lacking to my ear. What's worse, she prances across the dinner table like a cast-off from America's Got Talent—which in fact she is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in