I never knew puppets cared so much about toothpaste. Or romantic love, for that matter. But this Crest ad from Saatchi & Saatchi proves me wrong on both points with a surprisingly effective enactment of the tagline, “A smile is yours to share.” For me, two flirting marionettes literally trading smiles offers the right mixture of sweet and creepy (although it must make kissing—among other things—difficult), and it’s nice to finally see an ad without cavemen or vomiting beluga whales or Seth McFarlanesque flatulence. Although one thing did bother me about this Crest spot: splinters. Ow. Via ’Boards magazine.
—Posted by David Kiefaber