"Preserve the love. Wear a condom."
Sounds like a perfectly acceptable tagline for ads promoting safe sex, right? Well, what if you were literally preserved like a slab of beef? Sounds a bit claustrophobic, no?
Condomania and Ogilvy and Mather Tokyo have binded forces to bring us some of the weirdest prophylactic ads to date. The Japanese artist known as Photographer Hal, who shot the work, finds "interesting couples" in bars and invites them into his studio to photograph them vacuum packed in plastic futon storage bags.
In the mini-documentary below, he explains his concept. "Human beings aren't completed if they're just by themselves," he says. "It's when they come together, when they come really close that they're finally completed. That's why I pack them together."
Imagine if Photographer Hal had shot John and Yoko instead of Annie Leibowitz.
See the print work after the jump. Via Adeevee.
Agency: Ogilvy & Mather, Tokyo
Chief Creative Officer: Ajab Samrai
Creative Directors, Copywriters: Ricardo Adolfo, Federico García
Art Directors: Paul Matheson, Junkichi Tatsuki
Typographer: Junkichi Tatsuki
Photographer: Photographer Hal
Director, Editor: Ken Arima
Director of Photography: Daichi Oka
Producer: Atsuko Keino
Account: Hisashi Kitajima, Koichi Maeda