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Here's a spot-on, if disturbing, visual for how kids stumble across disturbing images and video while browsing online.
The online and print campaign, for child-safety nonprofit Innocence in Danger, features images of kids, each with three mouths open in horror—one mouth in the normal spot, and one where each eye should be.
Created by Publicis Frankfurt, the effort is aimed at jolting parents into recognizing and addressing the potential dangers of letting their kids surf the Web too freely.
According to Innocence in Danger—creator of the
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