What do top advertising creatives look like when they’re thinking the big thoughts and making the big bucks? See for yourself on the Creative Liberation Intelligence Organization spy site that we mentioned earlier this week. Enter the site, click on CLIO-CAMS in the menu bar on the right, and watch Ari Merkin, Rob Reilly, Piyush Pandey, Paul Lavoie, Marty Cooke and Eric Silver working hard—or in some cases, hardly working. “We planted mini spycams in previous winners’ Clio trophies to catch the next wave of ideas, affairs and nose picks as they happen,” the site says. Watch through the end of each video for some unexpected plot twists. Kudos to SS+K for creating the site, with help from SquareWave.
—Posted by Tim Nudd