In this case CGM stands for consumer-generated music—Sprite is asking people to submit their mixes for what threatens to become the Lebron James theme song in a promo that will culminate with the winner getting to produce the song with hip hop producers Paul Wall and Al Fatz. The process is a little convoluted since to create one of the mixes, you have to go and actually input the code from the cap of a bottle of Sprite and then go to the site—Lebron23-23.com to work on a track. Sprite is conducting preliminary voting for the best track online, via both the site and distribution of the tunes using a special Sprite widget that participants can embed wherever online they’d like. No word on whether the song will eventually be performed by these guys though it would be a cross-syngergist-a-palooza.
—Posted by Catharine P. Taylor