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For all the egotism of agency life, it is a life lived in the background. Regular people have no clue who makes commercials—or really care. But Crispin Porter + Bogusky isn't afraid of putting itself front and center in client campaigns. Take its new "King of the Road" promotion for Burger King. The King is using social tools like Twitter, Tumblr, YouTube and even Stickybits in a real-time marketing experiment. The idea is, the King updates his location, and the first person to complete a task or find him earns a Microsoft Kinect gaming system.
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