CourtTV earned some grudging admiration last summer when it put up bogus billboards from a wife apparently livid about her husband’s cheating ways. It’s getting nothing but nauseated reactions to its latest marketing stunt: a Web site called SaveMyHusband.com, which features video of a wife distraught over the apparent kidnapping of her husband—a video that is now clearly labeled as a “dramatization,” with the Court TV logo, but which went up at first with little indication that it was a marketing ploy. “It disgusted me enough to never look at another CourtTV program,” says one blogger. It’s a particularly strange misstep given that CourtTV has worked in the past with the National Center for Missing and Exploited Children.
—Posted by Tim Nudd