Could Ads Convince Hipsters to Go to Applebee's Ironically?

A competing vision for the chain

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Applebee's has an actual new ad campaign out from Crispin Porter + Bogusky tagged "See You Tomorrow." But The Onion thinks it has a better idea for the restaurant chain: Get hipsters to try Applebee's via ads that invite them to ridicule its food, service and atmosphere. Check out the faux campaign report below. The tagline: "Wouldn't it be funny to go to Applebee's?" Hey, they might be on to something.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in