Corona Light's Mark: Is He a Poor Man's Stan?

Goodby returns with second rhythmic ad

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Meet Mark, an office drone who tweets, posts, tags, links, pokes and shares in zombified fashion through most of this Goodby, Silverstein & Partners spot for Corona Light. After switching from a boring "brown-bottle" beer—presumably Bud Light or Miller Lite—to Corona Light, his frustratingly predictable life morphs into a rockin' partysphere of salsa dancing and crowd surfing. There's even a pony in there somewhere. This is the brand's second recent outing that employs addictive, rhythmic editing and mostly still photos to tell the tale of a young dude's emancipation from the humdrum through beer.

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