Cooper Hewitt Reopens on the Upper East Side With Ads Tweaking Other NYC Neighborhoods

Fun site-specific OOH from W+K

There's always something fun about site-specific ads in New York City. The richness of every neighborhood makes the place especially promising for that kind of outdoor work, as 72andSunny's Google ads last year reminded us.

Now, Wieden + Kennedy in New York has done a fun campaign for the recently reopened Cooper Hewitt, Smithsonian Design Museum that points the rest the city—perhaps counterintuitively—to the Upper East Side for world-class design.

"When the thrill of fashion models finally wears off, we've got this enameled porcelain collection you should probably come see," say ads going up in the Meatpacking District, for example. "There are no croissant-doughnut hybrids in our design museum, but we do have things that were really popular once, and then the trend completely moved on, and then some other new things came along and took its place," say the ads in SoHo.

The ads will appear on the Upper West Side, Lower East Side, Chelsea, Meatpacking District, Williamsburg, Greenpoint, Bushwick, the West Village, SoHo and the Upper East Side itself (where ads take a shot at the Guggenheim Museum).

"Put simply: Leave your neighborhood and come to ours!" says David Kolbusz, executive creative director at W+K New York.

Check out some of the creative below. Click the images to enlarge.