Fake behind-the-scenes footage, where celebrities are playing exaggerated versions of themselves, can be fun if a bit narcissistic. Luckily, that's not the case for Cookie Monster in Apple's latest iPhone 6S spot, which features, you guessed it, behind-the-scenes footage.
Somehow the BTS spot is even more delightful than you'd assume.
Of course, watching Cookie Monster respond to a bored director's commands with cheer is endearing. And he's even more impatient than last time, which helps the previous spot's joke build.
But what works best about this footage is watching Cookie Monster be repeatedly surprised by Siri; his wonder is infectious.
Plus, even if you aren't an Apple or iPhone fan, or even a Sesame Street fan, it's just fun to watch a puppet amazed by technology.