Consumer-generated ads not so much consumer generated

Consumer-generated content is all the rage. No presentation is complete without a paean to the wonders of regular Joes’ creativity. Lots of buzz has surrounded the idea of consumers themselves creating advertising for brands. You know, consumers are in control, etc. But have early efforts borne this out as a true consumer phenomenon? The latest over-hyped example is Current TV’s consumer-created ads for Sony Electronics. It’s a very slick ad. Here’s the thing: Tyson Ibele, the lead animator at MAKE,