In this two-minute clip from Ogilvy & Mather in New York, five Caterpillar machines play a giant game of Jenga using 600-pound wooden blocks, as I'm sure they often do at real construction sites all over the world. (From what I've seen of hard-hat areas in commercials lately, it's clear that all kinds of amusing stuff goes on.)
The work, part of Cat's "Built For It" campaign, showcases the machines' precision handling, strength and agility in an engaging way, and it's proven quite popular on YouTube, tallying 1.1 million views since its posting last week.
Still, it's fun to watch Cat's shiny yellow telehandlers and excavators push, pull and lift the huge game pieces. Will the 8-ton tower topple? WILL IT?! Careful … CAREFUL …
Actually, this would be a lot more compelling if the vehicles transformed into futuristic robots that engaged in metal-mangling combat. Or if a cat drove one of the Cats. Sigh. Maybe next time.
Via Fast Company.