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Conor McGregor hasn’t fought in the UFC since winning the lightweight belt in November 2016 and then taking a detour into boxing—earning more than $100 million by fighting (and losing to) Floyd Mayweather Jr. last August.
His hiatus from UFC has frustrated his rivals, who want a shot at the title—in particular, the Russian fighter Khabib Nurmagomedov, who called McGregor a “chicken” recently. That particular insult has only helped McGregor add to his riches, though—as Burger King used it as an opening to have McGregor hawk its new Spicy Crispy Chicken Sandwich.
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