Connecticut wants you to do it in the dark

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Mintz & Hoke’s new campaign for the Connecticut Department of Public Utility Control (George Orwell would approve of that name) says I should “Wait until dark” to use major appliances. That way, I’ll reduce harmful emissions and relieve the strain on the state’s power grid. The only problem is—ouch!—I can’t find the light switch, so I keep bumping into things. Guess I’ll just follow the sound of the rinsing, spinning and agitating … hey wait, I don’t own a washing machine.

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