Come one, come all, to whatever you want

It speaks to the “we never saw a conference we didn’t like” mentality of Advertising Week that yesterday’s troika of events at the Marriott Marquis turned into one big, rolling conference—by the end of the day, people were intermingling under the banner of any, and all, of the organizations holding events there. We spent most of the day at the Word of Mouth Marketing Association’s daylong confab (that’s WOMMA for the uninitiated), where Jupiter Research analyst Gary Stein, moderating a panel on “How WOM Changes Advertising,” (WOM stands for word of mouth) took tongue-in-cheek potshots at competitor Forrester Research, which was holding its Consumer