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In Denmark, where the lessons of TBWA\Chiat\Day’s binocular building in Venice, Calif. have evidently not traveled well, 727 Communications is taking a crack at contemporary office-gimmick chic. The Copenhagen agency took a grounded British Boeing 727 jumbo jet, rechristened it Lady Patricia, then put the entire aircraft inside its new hangar-shaped office building and designed a terminal around it—a variation on a WWII warbirds setting implemented by a Santa Monica, Calif. post-production studio.
The jet is more than a gargantuan conversation piece.
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