Colt 45’s board game. It works every time.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Looking for last-minute gift ideas for that friend who enjoys knocking back Colt 45 in massive quantities? Try to find a copy of Colt 45’s Bottoms Up drinking game, created in 1970. The rules are a bit fuzzy, but they involve drinking lots of Colt 45 and following the instructions listed on the “action cards,” such as: “Smoke two cigarettes simultaneously.” “Obey any wish or request of the player on your right.” “Put an article of your clothes on backwards.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in