Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too

Spec project by Ryan Harc ditches the red

Most spec redesigns of classic brand logos aren't that great, so I cringed when I saw that someone was putting a new spin on Coca-Cola cans. Turns out I underestimated Ryan Harc, whose colorless can with a convex logo pressed right into the aluminum is pretty snazzy.

This apparently might be more eco-friendly than painting the cans, as it could reduce energy use and pollution in both the production and recycling processes. Plus, it looks like it was dispensed from a vending machine in The Bourne Identity, which is a good thing.

Not that Coke is going to ditch its iconic red anytime soon, of course.

Via PSFK.