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Soliciting testimonials from alumni isn't a new way to advertise a university, but this example definitely takes it to a new and charming extreme.
Canada’s Royal Roads University decided to let alumni speak for themselves by physically embedding them in what passers-by assumed to be digital ad kiosks.
In the case study below, the university and agency Cossette Vancouver show how they constructed a special display box that hid a live alumna inside. When people pressed a "Connect" button on the display, a panel dropped down, revealing the actual woman they thought they'd be hearing from digitally.
Some were so surprised that they thought she was a very realistic video or perhaps a robot.
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