Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s kind of a toss-up who’s more bedraggled and pitiful in this new ad for Coldwell Banker—the sad dude sleeping alone in a queen-size bed, or the stray mutt cowering on a dirty blanket in an alley. Talk about hangdog times two.
Then they meet, and the clouds lift. All together now: Awww.
The real estate giant isn’t specifically trying to cue waterworks (even though it’s a nice byproduct) but rather to continue the connection between its creative campaigns and its partnership, now in year three, with nonprofit rescue group Adopt-A-Pet.com.
That’s a former shelter pup, Scout, starring in the new ad, “Somebody to Love,” which ends by sharing the impressive stat that the collaboration has adopted out more than 20,000 pets since 2015.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in