Coke now delivering happiness from a truck

Getting still more mileage (this time literally) out of its “happiness” theme, Cola-Cola drove a converted delivery truck into the streets of Rio De Janeiro recently and started spitting out goodies—everything from bottles of Coke to surfboards—to the clearly thrilled bystanders. Definition 6 orchestrated the stunt, having done a similar (though more annoyingly hipster) thing last winter with a vending machine in a college cafeteria. “Where will happiness strike next?” says the text on top of the van.