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If a guy proposes to you using a personalized Coke bottle, you might want to take a little time before giving him your answer. Yet the woman in Coca-Cola's new holiday ad doesn't seem to mind. (After getting a bottle with "Husband" written on it, does she mutter "Finally!"? Maybe that explains her lack of resistance.)
Coke filmed six such surprise moments for the new spot, by ad agency David—they are "completely unscripted," the brands says, and seem like genuine surprises, though Coke has obviously staged these moments to a degree.
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